Blog Post
Blog 2: The Power of a Well-Designed Menu: How to Increase Profits by 20%
Your menu is one of your most powerful marketing tools. A strategic menu design can drive higher profits and customer satisfaction. Here’s how:
Highlight High-Profit Items: Place your most profitable dishes in prominent menu locations, like the top-right corner.
Design for Readability: Use clear fonts and remove dollar signs to make prices less intimidating.
Incorporate Special Sections: Add areas for “Chef’s Recommendations” or “Seasonal Specials” to draw attention to premium items.
Use Psychology: Studies show customers tend to choose dishes with descriptive language. “Succulent” and “House-Made” can elevate perception and justify pricing.
Streamline Options: Too many choices can overwhelm customers. Focus on quality over quantity for a more curated experience.
A well-designed menu doesn’t just list dishes—it tells your story. Take the time to refine yours and watch your profits grow.